
Shruti Haasan has been roped in as the brand ambassador by Paksha By Tarinika, the reputed online silver jewellery brand. The star actress, who is also a talented musician-singer, will participate in the brand's global advertising campaign soon. Her stardom will go into widening the growing appeal of the sought-after brand.(ads1)


Paksha By Tarinika believes that Shruti's persona resonates with the luxurious appeal of the brand. "She is a multi-dimensional artist. She is confident, bold, glamorous and embodies the brand's philosophy in her own individual way," Sunaina Ramisetty of Paksha said.
Paksha has an offline store in Vijayawada, Andhra Pradesh.